Search engine optimization, or SEO, is often discussed as a “behind the curtain” magic trick that the average business owner will never be able to master. The truth is that SEO is not difficult to understand. Brainpulse Technologies provides a straight-forward review of the elements of SEO and offers suggestions on how to implement them. The most challenging aspect of SEO, like most things in business, is doing it well.
Here are some tips for implementing an effective SEO strategy:
1) Search engines are in the business of providing the best search experience for their users. That is why companies like Google seem to be so difficult to please when it comes to ranking websites. They want their users to click on links to resources that provide relevant information and are easy to navigate. Therefore, it is important to have a quality website, designed with the end-user in mind, rather than the search engine or yourself.
2) While the ultimate goal of SEO is to drive traffic to your website, not all traffic is good traffic. What you are really trying to achieve is driving potential customers to your website, not everybody. To do this, your SEO elements must be relevant to what your customers are looking for. For example, having your name within your content and meta is good, but this will only help searchers who already know your name. Using keywords that customers use to locate your product or service are just as important, if not more so.
3) Just like in real life, on the internet you are judged by the company you keep. Be careful where you place links back to your website, as search engines examine the trust authority of the sites attached to yours. This is where having active social media accounts can help with your search results. Healthy activity between sites like Facebook and LinkedIn show search engines that you are a trusted member of the online community.
4) Follow SEO best practices. Any so-called SEO expert who tells you s/he can get you on the first page of Google in three months is ultimately going to hurt your business. Truly powerful SEO takes time to be recognized and trusted by search engines. Activities such as keyword stuffing, invisible text, and paid links will hurt your ranking rather than help. Having the appropriate number of relevant keywords within quality content on your pages, regularly updating your website with new content via blogs, and engaging with other reputable organizations are the basic tenets of good SEO.
Questions about the best way to approach SEO for your website? Send us an email, or give us a call at 317.910-6252.
