Yay! It is that time of year again, when Indianapolis is treated to the fabulous films chosen for the Heartland Film Festival. At Fresh Figs Marketing, we believe that creativity…
Search engine optimization, or SEO, is often discussed as a “behind the curtain” magic trick that the average business owner will never be able to master. The truth is that…
I’ll begin by stating the obvious: the internet has changed how we do business. While many industries have done their best to keep that change at bay, I think we…
Sprout Social recently conducted a survey of 1000 people to uncover their viewpoints on the social media activity of businesses. You can click here to read more about their findings, which…
There are, generally, two categories of blog posts that you will use in your business blogging efforts: the informational blog and the storytelling blog. Though these two variations achieve the…
Growing your customer base means both attracting the new and keeping the old. Therefore, both efforts must be included in your marketing plan. A customer lifecycle is the process a…
