Daily Beast President Agrees: Content Marketing is About YOUR Website
At Fresh Figs Marketing we are always espousing the idea that a brand's digital marketing efforts should be focused on the only space they own on the internet - their website.…
Business Blogging: Crafting Your Voice
The voice of your blog is the tone your writing conveys. When customers read your blog, what is the impression they are left with? Do they come away with the…
Business Blogging: Writing Informational vs. Storytelling Blogs
There are, generally, two categories of blog posts that you will use in your business blogging efforts: the informational blog and the storytelling blog. Though these two variations achieve the…
Using Images in Digital Marketing
In digital marketing, images have become central to getting your message across. Images add meaning and detail to your digital content, giving your readers another way to interpret your story.…
Writing Blogs: Understand Your Audience
To write a successful blog for your business, you need to remember who you are writing for. Really, the most important question to ask yourself when you sit down to…
Consistency in Your Blogging
Consistency in your blogging builds trust, reach and readership. Sadly, that routine doesn’t just happen. You have to plan for it, especially when you are already busy and other tasks…
The Process Behind Creating a Successful Blogging Campaign
As someone who writes for multiple blogs, let me be the first to say that sustaining a successful blogging campaign is often challenging. Most people find writing difficult to do…