Creating Authenticity in Your Brand Messaging
Building a successful online presence does not rely solely on your web marketing efforts, but in how consistent both online and in-person interactions with your business are. Creating authenticity in…
Tips for Creating Clickable Social Media Content
The internet is full of clickable social media content that draws online audiences to websites and blogs, increasing a business’s visibility and customer base. In this vast expanse of information,…
Coming Up with Content Marketing Topics
Perhaps the most daunting task to businesses venturing into the blogging realm is coming up with content marketing topics consistently and continuously. We at Fresh Figs Marketing consider it an…
Understanding Content Marketing
Content marketing is a growing favorite tool among small businesses to interact with their customer base in the digital realm. While some businesses are successful, others try out this marketing…
Business Blogging: Big Words Vs. Clarity
Many of us like to show off our vocabulary chops now and then. Although I encourage stockpiling your word bank and build a robust vocabulary, in blog writing a post…
Editing Process Advice from A Content Ninja
Editing is a crucial step in creating any type of content, not just for grammar and spelling, but honing your prose for clarity and vocabulary. Editing is also not just…
The Value of Objectivity in Content Marketing
The point of content marketing is to talk to your target audience and give them an opportunity to engage with you. In order to be engaging and understood, you will…
Business Blogging: Planning and Creativity Go Hand in Hand
In my previous post on Consistency in Blogging, I discussed how good planning gets you points ahead in the business blogging game. But there is an important aspect of flexibility…
Does Your Marketing Reflect How Your Customers Process Information?
Research into the neuroscience behind consumer behavior has been uncovering how our brains process buying decisions. Marketers have been watching these results closely, hoping for a better glimpse into their…
Just Fig It: Blogging Brings Breadth and Bounty
Content marketing is a large part of what we do here at Fresh Figs Marketing. We create content for many types of industries, from landscaping and interior design, to orthodontics…