Understanding Your Customer Lifecycle Can Grow Your Business
Growing your customer base means both attracting the new and keeping the old. Therefore, both efforts must be included in your marketing plan. A customer lifecycle is the process a…
Using Images in Digital Marketing
In digital marketing, images have become central to getting your message across. Images add meaning and detail to your digital content, giving your readers another way to interpret your story.…
A Bit of Advice on Facebook Advertising
One thing you can count on in the world of social media is that it will change. As we discussed in our blog “What Does the Latest Facebook Algorithm Change…
Business Changed? Time for a Marketing Strategy Review
Fresh Figs Marketing recently moved offices. The change of scenery seems to have everyone reenergized and ready to tackle the exciting projects we have set for the rest of the…
The Process Behind Creating a Successful Blogging Campaign
As someone who writes for multiple blogs, let me be the first to say that sustaining a successful blogging campaign is often challenging. Most people find writing difficult to do…
What Does the Latest Facebook Algorithm Change Mean for Your Brand?
Slowly but surely Facebook has been making it harder for businesses to reach their customers through their brand pages. It all started with an algorithm change in December 2013 that…
Marketing Strategy: Invest in Clarity
As entrepreneur, you are part of an enthusiastic, optimistic and quick-thinking bunch, traits that can serve you well in business. However, these characteristics can also lead to reactionary decision-making, employee…