Creating Authenticity in Your Brand Messaging
Building a successful online presence does not rely solely on your web marketing efforts, but in how consistent both online and in-person interactions with your business are. Creating authenticity in…
Tips for Creating Clickable Social Media Content
The internet is full of clickable social media content that draws online audiences to websites and blogs, increasing a business’s visibility and customer base. In this vast expanse of information,…
Social Media is Actually Social Networking
It is understandable how tackling social media can seem daunting for businesses. The pioneer platforms like MySpace, Facebook and Twitter were initially set up as a way for people to…
Daily Beast President Agrees: Content Marketing is About YOUR Website
At Fresh Figs Marketing we are always espousing the idea that a brand's digital marketing efforts should be focused on the only space they own on the internet - their website.…
How to Use Hashtags on Social Media
When used correctly, hashtags can be a powerful engagement tool on social media. Twitter started using these punctuation marks as a way to categorize and search tweets, and the practice has…
Applying the Latest Social Media Trends to Your Business
Social media is a constantly evolving marketing tool. It can be a challenge to keep up with the evolutions of the "old timers" like Facebook and Twitter, and the introduction…
Great Ways to Irritate Your Customers on Social Media
Sprout Social recently conducted a survey of 1000 people to uncover their viewpoints on the social media activity of businesses. You can click here to read more about their findings, which…
Using Images in Digital Marketing
In digital marketing, images have become central to getting your message across. Images add meaning and detail to your digital content, giving your readers another way to interpret your story.…
A Bit of Advice on Facebook Advertising
One thing you can count on in the world of social media is that it will change. As we discussed in our blog “What Does the Latest Facebook Algorithm Change…
Consistency in Your Blogging
Consistency in your blogging builds trust, reach and readership. Sadly, that routine doesn’t just happen. You have to plan for it, especially when you are already busy and other tasks…