The internet is full of clickable social media content that draws online audiences to websites and blogs, increasing a business’s visibility and customer base. In this vast expanse of information, making your business blog noticeable to the right people becomes crucial. An attention-grabbing intro to your link share on social media can make the difference between a click and a skip.
The goal for that post box in Facebook, LinkedIn, etc., is to create text that peaks people’s interest enough for them to commit to the coveted click that lands them on your website. Unfortunately, there are many bad ways to attract online audiences, many of which are annoying, salesy, and dishonest. But even after you avoid those pitfalls, you still run the risk of sounding like everyone else!
Creating a click-worthy intro is thankfully more straightforward that it may seem. You don’t have to write a golden tagline every time you share a post—you just need remember a few best-practice guidelines:
Brand Consistency: First and foremost, your business brand should determine how you sound anywhere, even when you are using just a few words. The values that feed your business should play into all forms of your communication. If your intros don’t sound like you, there will be a disconnect between your social media presence and your business.
Be Sincere: Sensational “you won’t believe this” headlines are everywhere on the internet, but don’t let them tempt you! Writing an intro that’s attention-stealing, but has nothing to do with your business, is dishonest to your reader. Your content is what matters! Write an intro true to your post, and true to your company, with your eyes focused on what your audience needs to hear from you. Thankfully, social media sites hate click-bait too.
Be Important: Everyone has problems, and your business exists to solve only a few of them. However, that doesn’t make your business less important to those looking for answers. What can make your intro interesting is addressing your customers’ pain points from the start: their problems (crooked teeth, broken plumbing, finding healthcare options, etc.), their worries (finding a knowledgeable and trustworthy professional), and their questions. If you can communicate that you have a reasonable, smart answer to a problem, then your target market will want to read what you have to say.
Take Advantage of Your Hard Work: If you write interesting blogs, then you already have a great social media intro waiting in the wings! Writing a killer attention-grabbing introduction, stirring conclusion, or simply one great line or two from your body paragraphs may be all you need to start with. Copy a sentence of an important point you made, and make that your main idea for your intro.
In summation—be yourself, be honest, share what’s important, and don’t forget what you’ve already said. Like your blog content, your social media intro should speak to the needs of the audience you are trying to reach, rather than guessing what a vast majority of people might click on.
Need more help with your content marketing efforts? Fresh Figs Marketing is here to guide you through the process. We have the writing skills and digital marketing experience to create quality blogs that help you spread your message and provide value to your customers. Contact us here, or call (860) 670-6595.
