Content marketing is a large part of what we do here at Fresh Figs Marketing. We create content for many types of industries, from landscaping and interior design, to orthodontics and health insurance. To represent our clients well, we must become experts in their fields—or at least write like we are. Ask Jennifer about the effects the Affordable Care Act has had on small businesses and she will give you an earful. Emelie can tell you all about the available orthodontic options and the benefits of each. Gaining this breadth of knowledge we must have to provide value to our clients is something we both enjoy.
One aspect of our strategy behind creating powerful blogs is how we go about getting information. We go beyond researching what others in our covered industries have said, tapping into our own experts—our clients—for their unique perspective. While it is impossible to not leave our mark on everything we write, we work hard to ensure we are using the vocabulary, sentence structure and tenor that our clients use when they are communicating with their target markets. Authenticity is a tenet behind our marketing strategies, and by including our clients in the creation of their content, we are ensuring their personality is reflected in their communications. This methodology also allows us to get to know our clients and their businesses very well.
Your marketing consultant should be a part of your team, taking the time to understand your industry, your employees, your customers and you. At Fresh Figs we invest in the long-term with our clients, many of which have been with us since our beginning three years ago. The reward for these relationships is the bounty we noted in our blog title—stronger business for our clients! As they succeed, we succeed.
So, next time you run into Jennifer or Emelie, make sure to ask a question about a random industry. Be prepared for a knowledgeable and thorough answer!
