Fact is, many of your customers are interacting with your website through their smartphone or tablet. Some experts estimate that over 60% of Google searches happen on a mobile device. If that factoid is not enough of a reason for you to make sure your website is mobile-friendly, Google is giving you another one. As of April 21, 2015, Google is going to launch a new algorithm that will place a great deal of weight on mobile-friendliness in search results. Click here to read an article from Entrepreneur about the changes in store for businesses looking to be found on Google.
Although many grumble about the “black box” that is Google’s search algorithm, I believe the main goal behind their efforts is to make the search experience as relevant and friendly as possible. Google dominates the search engine world, and they would like to continue to do so. Like for all businesses, pleasing their customers is the best way to keep them coming back.
Having a mobile-friendly website is a way for your to please YOUR customers too.
If you are actively using digital marketing strategies, you are driving people to your website. With many of them arriving there via a mobile device, it behooves you to have a digital space visitors want to interact with. All of the websites we build at Fresh Figs Marketing are responsive, meaning they detect the device the visitor is using and change their layout based on optimal viewing. It is important to test your whole site on many devices to ensure it looks its best for all of your visitors.
Have you made the switch to mobile-friendly websites? If so, are you seeing more engagement from your visitors?
