In digital marketing, images have become central to getting your message across. Images add meaning and detail to your digital content, giving your readers another way to interpret your story. When you post your content on most popular social media sites, images are quintessential to engagement. For some platforms, you ax yourself out of sharing your post effectively if you only use text. Using images in digital marketing benefits you in many ways, from making your content more interesting to improving your visibility.
- Images Help Tell Your Story
No matter what your subject, it is helpful to represent your post visually to the reader. Just one picture that goes along with your ideas can add another layer to your story. As we all may remember from trying to assemble a table or tent, images are especially helpful when you are explaining how something works, or how to complete an action. When you are an artist or manufacturer, it is especially important for you to share pictures of your projects and products. An image of your work is worth the thousand words you would have used describing it.
- Images Improve Social Visibility
It’s as simple as that—images are more eye-catching than a line of text, and social media has solidly moved towards using more visuals. Whether your marketing strategy calls for you to be on Facebook, Twitter, Instagram or Pinterest, it’d be hard to look engaging if all you have is black and white text for your posts. Pinterest and Instagram run on images—you flat out can’t use those social media platforms effectively if you have no visuals to offer. Images stand out on sites like Houzz and Facebook, making it easier for people to see your message amidst a host of words and icons. Twitter now has a stream that highlights images, making your tweet distinguishable if it includes one. What’s more, search engines like Google value keyworded images and give weight to them, potentially ranking you higher in their search.
- Images Show Off Your Work
When you are a creator, such as an interior designer or landscaper, or if you sell products, like plumbing or light fixtures, pictures of your work and stock speak for themselves. You can describe a project down to the bones, but a picture is an immediate testimony to the quality of your business. We always recommend using your own professionally shot images first. If you do not have any, make sure to purchase some from a reputable source. Copyright issues plague the world of photographs, and unlicensed photos on your site can lead to lawsuits. When you can’t find the picture you are looking for on a stock photo site, there are many ways to create your own relatively easily. Web-based services like Canva and Picmonkey have free online editing and graphics tools you can use to edit your own photos or create an image with clipart galleries.
It is best practice in digital marketing to choose images that aid in communicating your message. Don’t just add images willy-nilly— use them as tools for saying what you can’t put into words. Fresh Figs Marketing is here to help you create a digital marketing strategy that will effectively spread your message and engage your customers. Contact us here, or call (860) 670-6595.
