To write a successful blog for your business, you need to remember who you are writing for. Really, the most important question to ask yourself when you sit down to write is ‘who is going to read this?’ The answer not only determines what topics you will write about, but also your writing style and how technical your vocabulary can be. Here are three ways to keep your audience in mind, and how to adjust your writing accordingly:
1. Your Audience is Asking Questions
In our age, the internet is where people go to find answers to all of life’s qualms and quandaries. As a business blogger, you are taking the opportunity to answer the internet searcher’s questions and to potentially gain a client. It is important to remember that you are basically answering questions pertaining to your area of expertise when you write a blog post. How well your blog answers a reader’s questions will determine how valuable he or she finds your content, and by extension, your business and services. Framing a blog post around topics or questions your customers ask you about frequently may be the best way to predict what your internet audience will find most useful.
2. Your Audience Can’t Read Your Mind
Your audience is the people you want to reach: your customers and the customers you want to have. That means you may be writing business to business or expert to layman. If you are writing for a fellow in your business arena, you may not have to be so picky about what words you use and how often you define terms. However, if your customers are not experts in your area, blogging will be just like talking physics with a ten-year-old—you will need to get down on their level. Being mindful about your jargon, and explaining key concepts and terms along the way, will keep your content understandable to the people you are trying to reach.
3. Your Audience Clicked on Your Blog for a Reason
It may be easy to write whatever leaps into your head at the time you sit down to write a post, but you will get so much more reader engagement from your blog if you remember who you are talking to. If you are writing a blog about finance, you may not want to go off into the realms of your Star Trek obsession. That doesn’t mean sucking all personality out of your writing—rather, be conscious of how you are making your reader spend their time. If they really wanted to know about Star Trek, they wouldn’t read a financial blog. Prize the fact that someone clicked on your blog to glean from your experience and knowledge.
Most importantly, remember your blog is helping people out. What you have to say is important to somebody—they are seeking out your expertise. If you need help with your blogging endeavors, Fresh Figs Marketing is here to guide you through the process. We have the writing skills and digital marketing experience to create quality blogs that help you spread your message and provide value to your customers. Contact us here, or call (860) 670-6595.
