Creating marketing content for our clients takes all sorts of forms—we design flyers and print ads, write blog posts, pack Pinterest boards, conjure website content and more. But not just any words, slick designs, or catchy phrases will do—we want to capture our clients’ personalities, values, and expertise that already make them unique and outstanding in their business. It is our job to demonstrate to our clients’ customers that they are excellent at what they do.
Is this an easy task to accomplish? It would probably be much harder if we didn’t believe in the power of long-term, retainer-based relationships. We capture our clients’ personal voices by working closely with them and getting to know them. Our conversations continue between face-to-face meetings, phone calls, and emails, staying connected on a regular basis. Over time we learn our clients’ work philosophy, vocabulary, interests, passions, sense of humor, in essence them…and what their company is because of who they are. The content we create reflects that knowledge. Their blog sounds like them, their website looks like them: because we know our clients, we are able to show customers the real deal.
But before we jump the gun, let’s point out the obvious: it isn’t just them. We, Fresh Figs Marketing, are the ones behind the keyboard, right? Correct, but it’s not like we’re puppet masters. Though we aren’t in the same office working elbow-to-elbow with our clients, we always approach our job like we are part of their team. We are invested in who they are, and we become integral in their brand development and getting the message out to customers. What we provide—strategy, content in their writing voice, and design—is all determined by the personality of the company, what they have to say and why they want to say it.
